TikTok is introducing a new feature that enables them to reduce the volume of AI-created media appearing in their timelines. This initiative comes as the service announced that it presently contains more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale launch. This advancement coincides with a increase in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising video streams on a competing service only show clips produced artificially. A significant portion of this output is considered low-quality AI content, a phrase for substandard, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people like content made with AI tools, including computer-generated images to educational videos, and we aim to offer the community the power to increase or decrease of that, depending on their own preferences,” stated a spokesperson.
Volume and Proportions
The platform shared that there are presently over a billion videos on its network tagged as AI-generated. Overall, over 100 m media items are submitted to the platform each day, making AI content a limited portion of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the level of artificial media they watch by opening the “manage topic” setting in the application and picking AI-made media. Further subjects that are already be modified under the filter include news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s rules oblige content makers to tag “realistic” AI-generated content, and it forbids harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the platform will now attach an AI-generated tag to content produced via its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is designed to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is also introducing a $2 million AI literacy fund for professionals and organizations to create educational content about responsible artificial intelligence. This initiative will assist educational bodies dedicated to training programming and robotics.
Platform Protection
TikTok has justified its moderation strategy, following discussion over intentions to cut jobs for hundreds of content moderators in the United Kingdom. It is set to eliminate a significant number of roles in its user protection team in London, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official explained that people-led review would continue to be important, but AI can shield workers by removing the most harmful content prior to it is viewed by humans. The company stated a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”
